How do you turn a family business with more than 20 years of tradition into a strong visual brand, ready for the digital age? With photographs that tell the real story behind the products. I worked with Aco Fursecuri in Târgu Mureș on a complete commercial photography project that covered everything a growing biscuit brand needed: product photos, corporate portraits of the management team, images from the factory and the production process and, perhaps most importantly, visual content ready for social media.
About Aco Biscuits
Aco is a local maker of traditional Transylvanian biscuits, a family business founded in 2000 in Târgu Mureș. From cheese and sour cream pretzels to Greta Garbo walnut and chocolate slices, ișler, linzer biscuits and crescents, everything is made in their own factory, with quality ingredients and recipes passed down through generations.
With distribution in more than 7 counties, a newly opened showroom and a young, ambitious management team, Aco needed photographs that reflected both the authenticity of the products and the professionalism of a modern brand.
What I photographed and why each type of image matters
1. Product photos: creative and commercial
Aco’s biscuits look great, but on a supermarket shelf or in an Instagram feed they compete with dozens of other brands. The product photos went in two directions:
Classic commercial photos: on a clean background, focused on the texture and details of the product. Ideal for the website, catalogues, online shop listings and B2B presentations.
Creative styled photos: compositions with natural ingredients (walnuts, chocolate, cheese, butter, jam), props and arrangements that tell a story. Pretzels photographed in a wicker basket with grated cheese and a cup of tea are no longer just a product; they become an experience. These images work perfectly on social media, where the scroll stops at visuals with personality.
2. Factory and production photos
Today’s consumers want to know what is behind the label. The factory photos capture exactly that: the staff carefully preparing each batch, trays lined up on stainless steel oven racks, hand-decorating with chocolate from a piping bag, careful packing into branded boxes.
These images are enormously valuable for communication. They build trust, show transparency and give the brand a human dimension. They are perfect for the website’s “About us” section, press articles or employer branding campaigns.
3. Corporate portraits of the management team
A family brand needs real faces. I took professional portraits of the leadership team (Executive Director, Finance and Sales Director, and Administrator) on a neutral background, in a clean, elegant style that works on the website, in press materials and in presentations for partners.
Good corporate portraits are not just “ID photos”. They convey personality, professionalism and trust, exactly what a distributor, partner or journalist looks for when writing about a company.
4. Photos of the spaces: showroom and factory (inside and out)
Aco’s new showroom in Târgu Mureș has a modern, attractive design. The interior photos capture its warm atmosphere and premium materials. The exterior photo of the factory, taken with a drone, shows the building with the Aco signage in context, ideal for Google Maps, the website or presentations.
From photography to social media content: how the Aco team uses the images
This is the part that best shows the real value of professional photography: what happens to the images after delivery.
Aco’s marketing team took the photographs I delivered and turned them into social media content with a strong visual identity, adding the brand logo, colours, Aco typography and copy. The results are consistent, professional posts ready for Instagram and Facebook.
A few concrete examples of how they used my photographs:
- A macro image of cheese pretzels, with the Aco logo and the line “25 years of taste”: a perfect post for an anniversary campaign
- A close-up of chocolate decoration on the biscuits, turned into a visual with the message “25 years of experience = fewer worries for you”: brand awareness content
- An atmospheric image of freshly baked crescents, used with the line “Products that sell themselves”: communication aimed at partners and distributors
- The showroom exterior, used in a post with opening hours: “Fresh, tender and no queues. Monday–Friday, 11:00 to 15:00”
This is exactly why professional photography is an investment, not a cost. One well-planned shoot gives the marketing team quality raw material for dozens of posts, adapted to different campaigns and channels, without repeat shoots for every post.
What does a client get at the end of a project like this?
A complete photography project for a food brand like Aco includes:
- Product photos (creative and commercial): for the website, catalogues and online listings
- Production photos: for communication, press and brand transparency
- Corporate portraits: for the website, presentations and LinkedIn
- Space photos (interior, exterior and drone): for Google, the website and presentations
- A variety of compositions and angles: so the marketing team has raw material for dozens of social media posts, campaigns and graphics
- Professional file naming and organisation: for quick access and efficient use
All photographs are delivered professionally edited, at full resolution and in the formats needed (print and web).
Planning a photo shoot for your brand?
Whether you have a food brand, a local business, a factory or a new showroom, professional photographs are the foundation of all your visual communication. From the website to social media, from catalogues to press articles, the same images work for you for months or years.
What I can do for your brand:
- Product photography (food, industrial, lifestyle)
- Factory, warehouse and retail space photography
- Corporate and team portraits
- Corporate event photography
- Versatile photographs designed for multiple uses, from the website to social media, from catalogues to the press
See my product photography or ask for a quote.
