Fashion and Clothing Photography
Fashion photography for your clothing brand: catalogues, lookbooks and campaigns. I work in the studio and on location, with models, and the images arrive ready to upload to your website, Instagram and marketplaces.
E-commerce catalogue, Lookbook, Brand campaigns, Activewear, Men’s suits, Details and accessories, Social media
Clothing & apparel collections
Fashion clothing photography is that unique something you need to catch attention.
Its main goal is to highlight and promote garments, clothes and everything else that belongs to fashion: accessories, make-up, hairstyle and so on.
An important part of fashion photography is the story the brand manages to tell and the emotion it creates in a potential buyer, so it is essential to define exactly what you want to communicate and to whom, what your brand values are and, in the end, why people should choose you.
What I photograph for your clothing brand
From an online shop catalogue to a seasonal campaign: the images are designed for where they will be used and for the customer who sees them.
Online shop catalogue
Clothes on a model, front, back and detail: the cut, the fabric and the true colour, in the format your website, eMAG or Fashion Days requires.
Collection lookbook
Outfits styled together, in a setting that tells the story of the collection. The seasonal images customers browse before they buy.
Brand campaigns
Photographs with an idea behind them, for launches, online ads and print. We decide the style, the location and the models together.
Activewear and sport
Gym, running and yoga clothes photographed in motion, in the gym or in the studio, so you can see how they fit the body.
Suits and menswear
Suits, jackets and shirts photographed on people, not on hangers: the cut, the buttons, the pockets, how the fabric falls when walking.
Details, textures and accessories
Stitching, bands, buckles, fabric. The close-ups that show customers what they actually get.
Show Off: sportswear photographed in motion
For Show Off I photographed a women’s sportswear collection in the gym and in the studio: dynamic shots, details of the brand’s waistband and a seasonal campaign, with the same energy from the first photograph to the last.
See the whole project
Marecom and Victor Slav: suits, worn the way they are meant to be worn
For Marecom Confecții, a men’s suit maker from Bistrița, I photographed a summer campaign with Victor Slav. Elegant and casual suits photographed in hotels, restaurants and on terraces: the cut shows, and the outfit has context.
See the full campaign
How a fashion photo shoot works
- 01
Brief and quote
You tell me about your collection, how many outfits there are and where you will use the images. Within 2 hours you get a personalised quote.
- 02
Idea and moodboard
We decide the style, the colours, the location and the type of models. If you do not have a direction yet, we build one together.
- 03
Preparing the shoot
The outfit list, the order of the shots, studio or location, the right light for each product.
- 04
Shoot day
I work with the models and your team, we check the frames on the spot, and outfits change without losing the pace.
- 05
Editing and delivery
Colours true to the product, clean retouching, exports sized for your website, marketplace and social media.
Fashion photo shoots for catalogues
Because it is a vast and very complex field, I am here to help you turn your vision into creative material, and if you do not yet know what suits your business best, we can design a personalised plan together.
Together we will be partners in creating a unique, authentic brand.
I am just a message away, aici.
Fashion brands and clothing shops
New collections, seasons, sales and campaigns for your website and social media.
Tailors and garment makers
Suits, dresses and made-to-measure clothes, shown on real people.
Independent designers
A first lookbook or a first collection, with a clear visual direction.
Online shops
Large catalogues, with the same light and the same framing across the whole range.
Sport and wellness brands
Training clothes, in the gym, in the studio or outdoors.
Entrepreneurs and personal brands
Images of your outfit and style, for your website, LinkedIn and the press.
How much does clothing photography cost?
Product photography starts from 349 €, and I quote a fashion shoot with models after the brief, within 2 hours. The price changes with the things below.
All my photography prices- The number of outfits and shots per outfit
- Studio or location (hotel, gym, restaurant, outdoors)
- With or without models, make-up and hair
- The type of images: catalogue, lookbook or campaign
- The level of retouching and the export formats
- Travel, for shoots outside Cluj and Târgu Mureș
Articles about fashion photography
Clothing photography FAQ
What fashion brands, online shops and tailors ask me most often before a photo shoot.
It depends on how many outfits there are, how many shots you want per outfit, whether we work with models and whether I shoot in the studio or on location. Product photography starts from 349 €, and I quote a fashion shoot with models after the brief, within 2 hours. See also my photography prices.
Both. Catalogues work well in the studio, with consistent light from one outfit to the next. Campaigns and lookbooks come out more alive in a location that matches the style: a gym, a hotel, a building with character, a restaurant.
We agree before the shoot. For an online shop there are usually several angles and one detail per outfit; for a campaign we choose the key shots and work on them more carefully.
Yes, across Romania. For shoots outside Cluj and Târgu Mureș, travel is included in the quote.
Whichever you prefer. You can bring your own models, or I help you find the right people for your brand. For Marecom I worked with Victor Slav, and for Show Off with athletes who wore the products themselves.
Yes. You receive the edited images exported in the sizes each platform needs: website, marketplace, social media and, on request, print.
Usually within 7–14 working days of the shoot. If you have a launch on a tight deadline, tell me in the brief and we will plan for it.
How many outfits there are, what type of photographs you want (catalogue, lookbook or campaign), where you will use them, whether you have models and an approximate date. If you do not have all the answers, we work them out together.
Any other questions? Write to me and I will reply within 2 hours.Let’s talk
Latest commercial projects
Let’s talk about your project
Tell me what you want photographed or filmed and where you will use the material. We start from there and work out together what you need.
Or let’s talk directly
- majosdaniel@gmail.comI reply within 2 hours.
- Area
- Cluj-Napoca · Târgu Mureș · all of Romania
- Social