Fashion, a field of great interest to many of us, caught my attention some time ago. I cannot say I am a big fashion enthusiast, but I wanted work from this field in my portfolio. So I joined this rising wave of fashion and clothing sales and had the chance to be part of a very interesting collaboration: a newly launched Romanian brand, SHOW OFF, with premium-quality luxury sports and street wear for women.
To introduce you to the essence of this business, I want to say a few words about the founders of this bold project: Ana Muntean and Andreea Monteiro, two women of boundless creativity who came up with this original concept.
Out of a shared passion for fitness, lifestyle and glamour, SHOW OFF was born. Besides comfortable, unique athleisure pieces, the brand aims to offer the wish and motivation for a healthy lifestyle and to help women rediscover their femininity and individuality.
A short history of the SHOW OFF brand
The SHOW-OFF brand has two talented, hard-working founders who knew exactly how to shape its image and concept, so working with them was a real pleasure.
Ana Muntean, passionate about sport and a healthy lifestyle, gave free rein to her imagination and passion and set off on a journey where she found the perfect balance between beautiful and practical. Inspired by her own experience and by what was missing in sportswear, she worked with the brand’s designer to create an athleisure line for women who love fitness and more, adapted to real needs. Ana is also a fitness coach and works at the “Iuliu Hațieganu” University of Medicine and Pharmacy in Cluj-Napoca.
Andreea Monteiro brings 20 years of active experience in fitness to the project. She promotes it not only through her work in the gym but also through the healthy lifestyle she showed on MasterChef. With a clear vision and passion for her career, she wanted to give every woman extra confidence and the strength to rediscover her individuality, and so came the wish to create a line of activewear unique on the Romanian market.
The SHOW OFF collection is defined by quality, comfort, a unique design and years of experience in sport and fashion, all adding value to the finished products.
Product photography for the fashion industry
Fashion has something special: creative people and new concepts I do not find anywhere else. Its dynamism draws me in and makes me want to explore it more and more, and the results speak for themselves. Because in event photography I always aim to convey the naturalness and intensity of moments, I realised that brand and social media photography brings similar challenges, so I embraced it with great interest.
The promoted product has to speak through images, convey a mood and inspire viewers. Finding what makes a brand unique and capturing the unwritten message it wants to send is a real challenge.
Why does product photography matter for a brand?
Quality content is a very important part of the marketing plan for any product. The trust you inspire online comes mostly from high-quality photographs that capture the personality, essence and message behind the product.
In practice, an online shop has to shine and show the best possible images, completed by creative copy.
Unlike shopping in a store, where you can try items on and judge their quality from every angle, online purchase decisions are based purely on visuals: well-made photographs that capture the details, and a description as full and true to life as possible.
In this collaboration we focused on fashion photography, which puts the emphasis on branding and the story behind the products. It is the brand’s business card: it changes the look of the whole website and introduces visitors to the brand.
I put this together hoping to help you form a clear idea of product photography and why it matters for your web shop. See also my clothing and fashion photography and product photography.
In fashion as in other industries, I want us to work well together and achieve surprising results. Up to date with new trends, a step ahead of the competition and attentive to my clients’ needs, I want to take new projects as far as possible, and I give my full support to Romanian brands, which are very dear to me.
Tell me what you plan to achieve, and I will tell you how far we can go.
